I’m a design strategist based in New York.
I was born and raised in Brazil to Korean parents and studied at Parsons School of Design with a major in Strategic Design & Management and a minor in Fashion Communication. My passions include culture, fashion, and understanding how trends play a role in our lives.
My Work
PLANTIFUL BUSINESS PLAN - 2021
My team and I put together an entire business plan after clearly understanding a problem and identifying a solution to it. We researched target audience, came up with financial projections, competitor analysis, sales and marketing strategies, and a prototype of a potential app that could be launched.
(Project by Julia Nam, Esther Seo, Lauren Tillman, Allison Wright)
Gimaguas Marketing Campaign Idea - 2020
My teammate and I chose to revamp a womenswear label called Gimaguas. We came up with new ideas so their brand image would be aligned with their website, brand logo, and clothes tags.
(Project by Sonia Piaggi & Esther Seo)
Song of Style PR Collaboration Campaign Idea - 2021
Potential collaboration campaign idea of a clothing brand, Song of Style, owned by a Korean American mega influencer with K-beauty's leading skincare brand, Laneige. Here, I focus on the cultural aspect as well as how to merge the idea of beauty and fashion.
